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| The 4 Emotions of the Home-buying Process |
| By Joe Sesso, Real Estate Agent and National Speaker for Homes.com |
More often than not, a buyer’s decision to purchase a new home is based on emotion, not logic. While they may have a checklist that includes the number of bedrooms and bathrooms, square-footage of the backyard or their potential commute, it all comes down to how they feel when they walk inside their dream home. As real estate agents, it’s necessary to be able to tap into that emotion to figure out how you can best help your clients find their perfect home. This may include cautioning them against investing in a property that they think they love, but you know will cause them problems in the future, to understanding their emotions as they move through this new process. ...
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Even non-bibliophiles quaver under the splendor of Belle’s library or shed a small tear when thinking about the library of Alexandria turning into smithereens. Because books elevate any room’s IQ, they have often been used for interior design. But if like me, you find yourself on the hoarding end of the spectrum, your book decorating skills could probably use a hand.
